Email marketing is an effective way to stay in contact with those you already know and have email addresses for (such as your "Sphere of Influence" -- friends, family, personal and professional contacts, clients) Because members of your sphere already know you, it is likely your emailed materials will be opened and read.

Among your sphere, email marketing is an effective way to get additional business from contacts you already know, and new business through referrals made to those you don’t.

Advantages Of Email Marketing

• Global reach: No matter where your contacts are, as long as they have access to a computer you are guaranteed to be able to contact them. Borders, vacations, and change of physical address are no obstacles in email marketing.
• Lower cost: When you add e-mail to your marketing mix, you spend less money and resources.
• Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating and furthering a special bond with each contact.
• Round the clock marketing: With email, you can be in touch with your contact any time of day or night, whenever they choose to read their email.
• Interactive and Instant furthering of marketing opportunities Through the use of links within your emails, you can further your marketing opportunities by steering your contacts to places you choose; such as your website.
• Targeted marketing: Since you already know those you are sending your emails to, you can tend to be more personal than if they are being sent to strangers.
• Faster response: A person can respond to an email immediately.
• It’s green: With email marketing there is no use of paper or printing inks. This save additional recourses needed for a healthier earth.

Email marketing is a high response and opportunistic medium for communicating with your known contacts, and if executed right, has the power to bring huge benefits to your business.