AgentMailings

Coldwell Banker Residential Real Estate Re-launches the AgentMailings™ Target Farming System to Agents Throughout Florida

Gavin Christie — Wed, 07 Apr 2010 21:54:05 +0000

Having realized substantial market share gains for over 10 years in areas receiving AgentMailings™ reports, Coldwell Banker Residential Real Estate” re-launches” the AgentMailings Program in Florida.

Sarasota, FL, April 6, 2010 – Due to the excellent track record in assisting their agents in acquiring new and repeat business for over 10 years, the Executive Management team at Coldwell Banker Residential Real Estate has begun to reintroduce AgentMailings to all of their residential real estate agents throughout Florida through a re-launch of the AgentMailings™ program.

AgentMailings™ is the foremost authority in real estate target farming. They provide each real estate agent with a Personal Marketing Assistant who creates data driven, newsworthy reports containing up-to-date information about each agent’s local real estate market. These specialized reports are uniquely designed to focus on each agent’s three primary marketing targets - Home Sellers, Home Buyers, and an agent’s Sphere of Influence.

For the re-launch, the AgentMailings™ design team has worked with the NRT LLC – Southeast Regional Marketing Director, Amy Crawford, to create new agency branded reports. These reports help enhance the well established and respected Coldwell Banker Residential Real Estate brand while also establishing each mailing agent as the local real estate expert within their target areas. For agents wishing to personally brand their reports, AgentMailings™ has offered a $100 discount. For agents utilizing agency branded reports, they may apply this $100 discount towards the cost of their report mailings.

“We felt we needed to help agents get started,” states AgentMailings™ National Accounts Manager, Gavin Christie, “offering a discount to our already affordable marketing system allows more agents to jump-start their marketing efforts. Once they begin and see additional business and positive feedback from clients, they tend to add additional areas and contacts building upon their success.”

Realizing that an agent’s Sphere of Influence is often neglected by agents, AgentMailings™ is offering all Coldwell Banker Residential Real Estate agents free management of their Sphere of Influence Reports for six months. Considering that these reports may be emailed for free, it represents absolutely no out of pocket expense to agents. “Working with so many agents over the years has helped us to realize that getting started is the toughest challenge. By offering no administrative fee for six months, we feel this will help agents begin to put their lists together. Once enrolled in a consistent, quality contact system with little or no work on their part, most agents will continue long term. This will allow them to foster and maintain relationships with their SOI leading to additional transactions and repeat business.”

Due to the quality and content of the SOI Reports, many recipients are forwarding them on to friends and family members beyond those on the agents contact list. “It’s a double bonus,” says Christie, “not only do the reports reinforce the professional image of the agents sending them, but also grows their Sphere without them doing a thing! The positive response from clients has been remarkable.”

To further assist agents with enrolling in the AgentMailings™ program and to better explain the re-launch, a special website has been created -- CBFL.AgentMailings.com. Once on the site Coldwell Banker Residential Real Estate agents will have access to their agency branded reports, re-launch special offers, and customized mapping enabling them to choose their target farming areas.

“Coldwell Baker is one of our first accounts,” say Steve Snyder, CEO and Developer of AgentMailings™. “Over the years we have built a special relationship with them that continues today. Our commitment to servicing Coldwell Banker agents in Florida is unwavering. We truly appreciate the relationship we have developed with them over the years and wanted to extend that appreciation by offering all agents the free Sphere of Influence Reports along with the $100 discount. Similar re-launches with other agencies we work with have resulted in more than doubling the number of agents participating in a consistent marketing program. We know that by helping agents get started it will have a positive effect on their real estate careers. We have thousands of success stories from agents telling us just that.”

About Coldwell Banker Residential Real Estate

Coldwell Banker Residential Real Estate is the largest residential real estate brokerage company in Florida and serves the communities of Broward, Central Florida, Miami-Dade, Palm Beach, Sarasota Bay, Southwest Florida and Tampa Bay. On a combined basis, Coldwell Banker Residential Real Estate was responsible for $7.95 billion in closed sales volume and 38,075 total units sold in 2009. Coldwell Banker Residential Real Estate, (FloridaMoves.com) is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices.

About AgentMailings™, formerly RSP-The Real Estate Specialist Program, established 1997, provides real estate reports specially designed to target each of an agent’s key contact groups - Home Sellers, Home Buyers, and their Sphere of Influence. Each report contains up-to-date newsworthy information and data about each agent’s local real estate market. This helps to establish each agent as the expert in areas receiving reports. AgentMailings™ provides each agent with their own Personal Marketing Assistant who does all or most of the work freeing up agents to do what they do best…work with clients. By providing both the means for agents to consistently deliver high quality materials prospects actually look forward to receiving, and the way for agents to accomplish this with little or no work on their behalf, AgentMailings™ becomes an agent’s personal marketing department reinforcing their status as the foremost authority in real estate target farming.

To learn more about AgentMailings™ visit the AgentMailings™ website at www.AgentMailings.com</a> or contact:

Original post blogged on b2evolution.

The Keyes Company Doubles Target Farming Efforts with AgentMailings™

Gavin Christie — Thu, 25 Feb 2010 23:07:06 +0000

Keyes Company more than doubled their sales associates’ target farming efforts by offering a guarantee of success to all new associates enrolling in the AgentMailings™ program.

Sarasota, FL February, 23, 2010 – Due to his personal money back guarantee offered to all Keyes Associates who enrolled in the AgentMailings™ target farming system, President and CEO of The Keyes Company, Mike Pappas, has seen a 132 percent increase above the already strong participation level of Keyes associates using the AgentMailings™ program.

“This was an easy decision for us”, says Pappas, “Keyes has always strongly promoted the powerful AgentMailings™ program to our associates. Over the last eight years we have seen a great many associates grow their market share within areas targeted with AgentMailings™ reports. When combining this successful system with the addition of free follow-up phone numbers, I felt it was a win-win situation for my firm and associates, which is why I offered the guarantee to all that enrolled. This will surely lead us to a successful 2010.”

For all Keyes associates signing up for the Home Seller or Home Buyer Reports, AgentMailings™ provides free follow-up phone numbers for all target contacts, pre-screened against the No Call List. Any Keyes associate that completes one full year of mailings while also making at least two follow-up phone calls is guaranteed to obtain at least as much business to offset their marketing costs. Additionally, Keyes will pay 6 monthly program fees for all associates who mail or email Sphere of Influence Reports to at least 100 of their personal contacts every month while also making at least two follow-up phone calls. For any associates who do not have the time or desire to make the follow-up phone calls, AgentMailings™ provides use of their Follow-Up Phone Center to make the calls for them.

“We appreciate Keyes’ continued commitment to our program and enjoy the special relationship we have formed with them over the last 8 years,” says AgentMailings™ CEO, Steve Snyder, “we work only within the real estate industry and have a unique understanding of how to drive new and repeat business to agents through target farming. With continued agency support like that of The Keyes Company and industry leaders like Mike Pappas, we look forward to assisting agents and agencies throughout the U.S. to attain additional business through the delivery of our Target Farming Real Estate Reports.”

About The Keyes Company/Real Estate, Mortgage and Title
Since The Keyes Company’s (www.keyes.com) founding in 1926 in Miami, Florida, its team of professionals has cultivated a well-respected reputation for meeting the diverse real estate needs of families, investors and business owners. The remarkable longevity of this independently-owned family business is a testament to its performance and success within the full range of market conditions. Keyes’ network of offices, professional associates and strategic partnerships serve customers regionally, nationally and internationally. The company consistently ranks among the Top 100 real estate companies in the country, as measured by both sales and transaction volume. Its network, Leading Real Estate Companies of the World®, is the largest organization of locally branded residential real estate firms, with 700 companies and 170,000 associates producing over $370 billion in annual home sales.

AgentMailings™ is the foremost authority in real estate target farming and produces real estate reports that are delivered to all three of a real estate agent’s target farming groups, Home Sellers, Home Buyers, and their Sphere of Influence. Each report is custom designed for each target group and contains newsworthy, up-to-date data and information about the local real estate market where they are delivered. Each participating agent is assigned their own personal marketing assistant that prepares their reports for them. AgentMailings™ (formerly RSP) is based in Sarasota, Florida. They personally produce all real estate agent marketing materials and provide program support from their own facility at 7456 16th Street East, Sarasota, FL 34243.

To learn more about AgentMailings™ visit the AgentMailings™ website at www.AgentMailings.com or contact:

Gavin Christie / National Accounts Manager – AgentMailings™
Toll Free (800) 298-1918 Ext. #419
GavinChristie(at)AgentMailings(dot)com

Original post blogged on b2evolution.

Article from our Home Buyer Report Sept/2009 - "Reasons to Purchase a Home Now!"

Gavin Christie — Mon, 01 Feb 2010 23:43:42 +0000

Reasons to Purchase a Home Now...

The $8000 Tax Credit - This won’t last forever. Why not get back $8000 from good ol’ Uncle Sam? It expires after December 1st.

Pricing and Inventory - With the overabundance of homes available in the current market combined with falling home values, NOW is the time to get more home for less money!

Taxes - This makes for a huge deduction, especially in the early years of a mortgage. It can make the difference between owing money or receiving a huge tax refund.

Appreciation and Equity - Once you build equity in your home you can borrow against that equity for emergencies or other investment opportunities.

Return on Investment - When you "fix up" a rental, the only one that benefits is your landlord. Sure it looks great, but once you leave it stays behind. Fixing up a home you own builds additional value.

Finding a home that is just right for you is my job. I will work with you through the entire process - from choosing a great home that fits within your budget to the final closing and handing off the keys to you!

If you would like to learn more about the benefits of owning a home or would like to see any properties currently for sale, give me a call. I would be pleased to answer any questions you have about any real estate related matters and would be happy to show you some great values in the area. I look forward to hearing from you soon.

Sincerely,

(AgentName)

Original post blogged on b2evolution.

Recent Article from our Home Seller Report - "Going Green"

Gavin Christie — Mon, 01 Feb 2010 23:21:03 +0000

If you're thinking of selling your home, going green will give you a leg up on other homes for sale in your community. The National Association of Home Builders and Remodelers says that 72 percent of consumers report energy-efficient features in a home would influence their purchase decision and that 61 percent of consumers would spend more than $5,000 upfront to save on utility costs.

It may sound trite now, but the first thing you should do is to replace as many light bulbs as you can with CFLs (compact fluorescents). CFLs use a quarter of the electricity as regular bulbs, and lighting accounts for 20% of home energy use.

In addition, more and more people are interested in cutting down on their exposure to volatile organic compounds (VOCs). So putting on a fresh coat of the new and now-widely available "low-VOC" paints can go a long way toward attracting buyers. Removing old carpet to expose hardwood floors is a good way to bring out your home's beauty and value, but if you don't have that option consider new, eco-friendly carpeting.

Don't forget to sell what you can't see. Insulation isn't something homeowners often think to promote, but, if your home is well insulated, it can be a big selling point.

Call me for any additional information regarding selling or buying a home.

Original post blogged on b2evolution.

New Color Machines = Awesome Reports

Ryun Forsman — Mon, 01 Feb 2010 23:12:51 +0000

Starting this week, AgentMailings has integrated 2 additional Xerox C700 Digital Color Presses to its lineup of report production machinery and capabilities. This is the latest step AgentMailings has taken to remain on the forefront of printing technology when producing real state reports for our client agents. The result...incredible color saturation and clarity that "pop out" of each page. Sadly we say goodbye to our faithful Nuvera workhorse, but with this upgrade we will now have the ability to create reports with unsurpassed quality and speed. The greatest aspect of this news and what makes it especially significant is that AgentMailings is able to bring this new machinery and quality printing to our client agents without any increase in cost to them.

Original post blogged on b2evolution.

Closing the year out strong, looking forward to 2010 - The Year Of Target Farming!

gvarnum — Wed, 09 Dec 2009 22:35:59 +0000

While 2009 has had its challenges, we can't help but be optimistic about the direction we are heading. Our new, exciting products are being embraced by agencies large and small. They understand the power of target farming and how it can help real estate agents increase their sales and listings. These agencies are so convinced that our products will make a difference, they are putting up their own guarantees and encouraging their agents to sign up for our services. Our goal is to be known nationwide as THE best real estate "Target Farming" system available, not just right now, but into the future. We are committed to creating the finest reports, providing the finest service, and maintaining our position as the leader in direct mail marketing for real estate professionals.

Hope everyone has a wonderful Holiday Season and a Happy New Year!

Original post blogged on b2evolution.

Home Buyer Tax Credit Extended, Modified

Ryun Forsman — Fri, 13 Nov 2009 17:51:42 +0000

With the extension of the homebuyer's tax credit being approved by Congress and signed by the president, homebuyers have until next June to close on their new home. This extension expands the benefit beyond just "first-time" homebuyers, and raises the income limits. The expansion of the tax credits provides greater potential for stimulating the market by increasing the number of qualified buyers. The hope is that since the original credit helped bring a bit of stability to the real estate market, that an extension and expansion will do even more. Since some existing homeowners will now qualify for tax credits, it is hoped they will take this opportunity to move up and make the home purchase they were putting off until the market improves.

The real estate market is key to boosting the overall economy. With pricing stabilized, perhaps even rising, homeowners will feel more secure in their overall wealth, and comfortable enough to make other purchases they had been avoiding. While this is not intended to be the panacea for all the country's economic woes, it is a positive step that has the real estate industry buzzing. As buyers become more interested in properties, sellers are more likely to get a good price, and agents are more likely to close a sale.

AgentMailings™ helps agents make the most of what the market has to offer. By using the Home Buyer and Home Seller Reports to consistently farm prospective clients in their chosen, exclusive target areas, real estate agents become that area's "go to" person when someone wants to buy or sell a home. And using the Sphere of Influence Reports helps an agent maintain top-of-mind awareness with current and past clients. When they have a question, or are considering buying or selling a home, they will turn to a friendly and familiar face rather than sort through dozens and dozens of unknown agents. If you are a real estate agent, make the most of the opportunities this tax credit extension and expansion provide, and let AgentMailings™ show you how it can be done!

Original post blogged on b2evolution.